A FORRESTER ANALYST’S VIEW
The 5 Key Innovation Management Activities
Find out why innovation management is a modern business imperative according to Forrester VP Principal Analyst Brian Hopkins.
Innovation: A Matter of Survival
In this video, Forrester VP Principal Analyst Brian Hopkins explores the evolution and ever-growing importance of innovation, as well as the 5 key activities that comprise the innovation management process.
“At Forrester, we’ve been following client needs around this for several years, and we’ve been looking closely at the impact the pandemic has had. And in truth, it’s made innovation even more important, a matter of survival for some of our clients.” – Brian Hopkins, VP Principal Analyst, Forrester
