Gooooooooooooooooooooooooooood day folks!
Project Hatch, a community site featuring case studies from entrepreneurs who’ve created successful businesses so aspiring founders can learn from them, recently interviewed our very own CEO Ludwig Melik to find out what makes him tick and what Planbox has done to realize some truly remarkable milestones within such a short time span!
SO! Without further ado, here are some key takeaways from Ludwig’s/Planbox’s case study!
Who is your target demographic?
I like to think we are in the coolest business because we help customers imagine a brighter future and work with them to make it a reality. Our customers, as Steve jobs said, are “the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square hole”. They are the change agents, risk takers and status quo breakers who think differently and want to create something new. We target corporate innovators, intrapreneurs, transformation teams and strategy groups in mid- to large-size companies.
What is the funniest/most strange customer request you’ve had?
Our customers run a lot of really creative projects using our platform. For example:
- A home appliance manufacturer launched a blue-sky thinking “Disruption Challenge” that looked to identify opportunities for the organization to pursue
- A major F1 motor-racing team looked for ways to create a competitive advantage as new regulations were slated to go into effect in 2021 and impede car performance
- A healthcare company ran a Shark Tank business competition that ended up imagining a new app that brought doctors and patients closer together and won the innovation impact award of the year from Innovation Leader.
What has driven the most sales?
Since we provide a strategic solution, our clients face a lot of unknowns that they need help with. Therefore our focus was to build a library of content that showcases our domain expertise to potential clients and helps us retain and delight our existing ones. This approach helped us attract a lot of attention and led to Planbox being identified as the top-ranked Leader in the latest Forrester Wave research report on Innovation Management Platforms. We outranked other vendors by significant margins and this is one of the key areas that the analysts highlighted as their rationale for our ranking.
Where do you see the company in 5 years?
Building an innovation marketplace is an aspirational goal that will keep us busy easily for the next five years and beyond. We have grown very quickly through new customer revenue as well as three acquisitions. We expect to acquire other complementary solutions that help us accelerate our speed to market and allow us to provide a full life cycle innovation management platform offering to our clients.
Head on over to Project Hatch to read the full article and learn more about Planbox’s story and Ludwig’s entrepreneurial mindset!
Til next time folks!