Gooooooooooooooooooooooooooooood day folks!
Does YOUR company have the POWER?!
And I mean the TRUE POWER! You know the kind. I’m talking about the TRUE POWER that lies in collecting and aggregating adaptive intelligence on a continual basis from a broad ecosystem of employees, customers, strategic partners, suppliers, academia, researchers, stakeholders, startups and many more independent third parties! Ouf! What a mouthful!
SO! Intellectual capital (AKA knowledge and creativity) is the new primary source of value creation, and it’s changing the landscape of how we create business and how we do work. And boy oh boy did we change the way we do work since the start of this outbreak, which is why now more than ever is the time to collaborate with your employees while simultaneously enhancing their experiences by launching virtual innovation campaigns.
Intellectual capital, after all, has the unprecedented power to disrupt an industry, which leads to a battle of the fittest that forces business to adapt or die. Just look at Facebook and Apple, two of the world’s most recognizable brands started by a couple of college students with BIG, CREATIVE IDEAS. And like Forrester VP Principal Analyst serving CIO Professionals James Staten explains in Now Is A Counterintuitive But Ideal Time To Drive A Companywide Innovation Campaign:
“Transformational times like this create opportunities to disrupt traditional market moves that are falling short and craft net-new services that extend your firm’s value.”
But you gotta have the right ideas and tools first. So, with that in mind, I ask you one last time: does YOUR company have… THE POWER?!
You can read more about the POWER of intellectual capital in our latest blog: Intellectual Capital: The Bastion of Innovation
Til next time folks!