What is Horizon 1 Innovation?
Also known as Extend & Defend Innovation, Horizon 1 (H1) Innovation refers to significant technological advances that push an existing offering to leap ahead of its competition. The advancement is often driven by a dedicated R&D department that is dedicated to finding the next patentable method, device or technology.
Examples of Horizon 1 Innovation:
- Adding telephony features to the iPod to create the first iPhone
- Dyson’s bagless vacuums
When developing an ROI model for breakthrough Innovation, the following sections of the SOFIA model should be given the highest priority:
- Q1 – Revenue/Profit Margin Improvements on New Offerings
- Q2 – R&D Optimization
- Q4 – Knowledge Worker Productivity Increase