CMO & Innovation Management

 Discover 5 emerging trends that affect CMOs
 Explore the CMO’s role in the innovation process
 Learn how CMOs can stay ahead of trends

cmo innovation management

How CMOs Can Improve CX and Customer-centric Messaging with Innovation

While CMOs face different challenges in the B2C and B2B realms, the focus is on the same thing: customer experience (CX). In B2C, marketers are starting to shift focus from metrics like customer retention to customer feelings and behaviors in order to build a true customer loyalty equation. Part of the reason behind that is because customers are more aware of issues related to personal data and privacy, so CMOs must show they are meeting privacy expectations and ensure they are building trust. Get the brochure now to learn more.