Guide to Communicating Your Innovation Program
The innovation process and the tools surrounding it need to be promoted regularly and particularly to the proper audience. Communication of an innovation initiative can be divided into four stages. The first stage is the pre-launch phase, the second stage is the planning and activities around the launch of your Innovation portal, followed by post-launch communication, and lastly a challenge-driven communication strategy to tweak, improve and iterate on past successes and failures. Each stage is described in the Communicating Your Innovation Program, including a suggested plan and examples of activities you should contemplate to have a communicate effectively. In the Communicating Your Innovation Program, we provide some best practises for launching and communicating your innovation program and activities.