Is a design process intended to consider all aspects of an end-user’s wants and needs, and the full spectrum of the user’s interactions with the organization and its offerings to ensure that the user enjoys and fully benefits from the entire experience. True UX goes far beyond giving customers just what they say they want or providing a checklist of features. In order to achieve great UX and customer loyalty in a company’s offerings, there must be a seamless merging of multiple disciplines including business requirements analysis, research of end user roles, development of a customer profile for every user types, design thinking, information and content architecture, and graphical design of all user workflows among other user-centered design methodologies.