Discovery Central integrates the best practices of creative problem-solving, design thinking, insight discovery, and lean startup. It’s an innovation capability that’s faster, better, and more scalable than any other approach.

Analyze all sources of data using search and AI to gain clearer an understanding of where to place your innovation bets — matched against your firm’s core capabilities and areas to improve.

Build a deep database of weak signals — about evolving customer needs, shifting competitive dynamics, and the changing technology landscape — through creative excursions, interviews with experts, team collaboration, and learning journeys in the field.

Combine different clues into multifaceted insights that integrate technology, competitive, and customer trends. Insights yield rich opportunity spaces for concept development and prototyping.

Transform promising opportunities into active innovation projects, by framing challenges, agile experiments and execution plans to further explore viability and impact.